About Sneaker Con
Where Culture, Kicks, and Creativity Collide

15 years of Sneaker Con

10 years in the culture

Founded in 2009, Sneaker Con is the premier gathering place for sneakerheads and streetwear enthusiasts: events in 12 countries, an engaged following of 5 million, and a cut-through platform joining commerce and culture.

Sneaker Con provides end-to-end, impactful brand solutions while staying true to the community; it’s a peer-to-peer marketplace, an original content hub, a distribution channel, and a scaled activation opportunity.

The Greatest Sneaker Show On Earth!

Sneaker Con is the world’s premier sneaker show, providing a huge space for vendors and attendees to buy, sell, and trade some of the most sought-after footwear in the game.

4,000+

Exhibitors

300,000+

Attendees

30+

Cities
August 2008

Founders Alan VinogradovBarris Vinogradov and Yu-Ming Wu launch Sneaker Con with the vision of providing a destination for the sneaker community to engage.

March 2009

Sneaker Con’s inaugural Event takes place in Time Square Arts Center in New York City hosting 3,000+ people.

April 2011

Sneaker Con produces its first Event outside of New York with its penetration of the Washington, D.C., sneaker community.

December 2014

Sneaker Con trademarks The Greatest Sneaker Show On Earth

May 2017

Sneaker Con expands internationally with its first Event in London.

August 2017

Sneaker Con launches its Asia presence through its Event in Hong Kong.

May 2018

Sneaker Con launches its proprietary NFC LEGIT Tag to accelerate and enhance its Sneaker Con authentication activities

June 2018

Sneaker Con launches its digital marketplace providing a destination for consumers to transact digitally in addition to its physical Event presence

May 2019

The first Sneaker Con China Event is produced over three sold out days hosting 20,000+ people

October 2020

Sneaker Con establishes partnership with eBay to provide authentication services globally in furtherance of eBay’s Authenticity Guaranteed

May 2021

Sneaker Con successfully opens up six warehouses globally located in New York, Las Vegas, Toronto, London, Berlin and Sydney to facilitate authentication services for eBay.

November 2021

Sneaker Con finalizes a transaction to sell its authentication and marketplace business to eBay; Sneaker Con’s six global warehouses, authentication intellectual property and marketplace were included in the transaction

APRIL 2023

Sneaker Con SEA debuts in Singapore, making its foray into Southeast Asia. The inaugural event attracted more than 19,000 visitors across two days.